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Khongboon’s newest activewear line allows customers to directly engage with the brand through their connected apparel.
May 9, 2017
By: DAVID SAVASTANO
Editor, Ink World Magazine
Global swimwear company Khongboon Group announced the launch of a new women’s brand, Khongboon Activewear (KBA). In partnership with Smartrac and Blue Bite, a digital experience engine, the activewear line utilizes the latest NFC technology to deliver mobile engagements throughout the lifecycle of each item. Each piece within the new collection is equipped with Smartrac’s Experiences solution, and embedded with the Smartrac’s Circus Dura NFC tag, featured by NXP’s NTAG 213 IC, under the KBA ...
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